This is a managed and controlled test procedure carried out by an international research company so that all results are universally recognised. We use testing experts who follow a standard, industry-approved, scientific protocol. The test takes the form of a 96-hour patch test on a selection of healthy men and women of varying ages, all of whom have may be prone to eczema. Every product has been tested on four different parts of each participant’s body and any adverse reactions recorded.
The results of the test are then analysed by a dermatologist and a paediatrician. If both these doctors believe the results satisfy their strict criteria, they confirm their approval and we are able to claim the products are:
✓ dermatologist approved
✓ paediatrician approved
✓ clinically tested
✓ safe for people who may be prone to eczema.
✓ suitable for newborns
✓ kind, mild and safe to skin
If a product doesn’t pass a clinical safety test, we won’t sell it!